HDTV Lounge

Sony XBR10 | KDL-52XBR10, KDL-46XBR10

Sony Bravia XBR10Sony have just a announced their new flagship HDTV range, the Sony XBR10.

The XBR range has always been Sony’s flagship / highest end range, and with the new Sony Bravia XBR10 series, it adds two new models to the market.

Consisting of the 46 inch Sony KDL-46XBR10, and the larger 52-inch Sony KDL-52XBR10. Both models will be available in the U.S in October this year. The same range was recently announced in Japan as the Sony Bravia ZX5 series, it is currently unknown which name will be given to the models released in Europe.

As you would expect from a Sony XBR HDTV, the XBR10′s are packed with all the latest features and highest specifications. They both feature a 1080p LCD panel, with a very slim design (16.6mm for the 52-inch, and 15.8mm for the 46-inch). The slim design is achieved from using the latest edge lit LED backlighting technology, which also gives them a very high contrast ratio of over 1,000,000:1.

Sony Bravia XBR10

As well as having a great looking, and slim design the Sony XBR10 models also feature full 1080p wireless transmission of high definition signals, sent via a separate media box. Motionflow 240Hz technology is featured to keep the images crisp and sharp, and free of motion blur.


Other features include an Internet powered TV guide, the latest Bravia Engine 3 image processing, and video streaming from Amazon, Netflix, YouTube, and a Sony version of Yahoo! widgets.

Sony’s flagship HDTVs won’t come cheap though, with the 52-inch KDL-52XBR10 asking for $5,000 MSRP, and the 46-inch KDL-46XBR10 $4,500 MSRP.

Sony XBR10

  • KDL-46XBR10 | 46-Inch, $4,500
  • KDL-52XBR10 | 52-Inch, $5000