Samsung’s new Series 7 LCD HDTV will officially be announced at this year IFA in Berlin at the end of August. The Samsung Series 7 LCD range will consists of two separate ranges, the A750′s and the A780. In this post I will talk about the new Samsung LE-40A780 40-inch LCD HDTV.
It appears that the LE-40A780 builds on the A750′s by using LED backlighting with local dimming to drastically improve the dynamic quoted ratio from 70,000:1 to 2,000,000:1 for some serious colours and black levels. The rest of the specifications and features seem to be identical to the A750.
Right now only the 40-inch Samsung LE40A780 size has been announced, but hidden somewhere in the press release was the 46-inch LE-46A780, but we think this might have been a typo. Just like the A750′s the Samsung LE-40A780 features a full HD 1080p LCD screen, 100Hz Motion Plus, WiseLink, and 4x HDMI 1.3 inputs.
To me the Samsung LE-40A780 seems to be a great balance between the more expensive Series 9 LCD and the standard Series 7, with the added advantage of LED local dimming backlight, bringing cheaper running costs, and better colours and contrasts.