One of the biggest stories to break this year in the HDTV world is Pioneer’s announcement that they are going to produce LCD HDTVs. Pioneer have been strictly a plasma HDTV manufacturer, and have never released a LCD HDTV under their prestigious KURO name. Many will known that the Pioneer Kuro plasma HDTVs are the best plasma set you can buy, with the best black levels and contrast.
So naturally at first it seemed strange that the king of plasma’s were going to produce LCD HDTV under the very same name, Kuro. They announced three sizes, 32, 37, 46-inches, as written about here: Pioneer Kuro LCDs.
The middle, 37-inch model the Pioneer KRL-37V has a full HD 1080p resolution of 1920×1080 with a quoted contrast ratio of 10,000:1 and a nice looking design with a brushed aluminum finish and decent built quality. The Pioneer Kuro KRL-37V features 100Hz high frame rate technology, to better handle high motion scenes, and Pioneers PureCinema engine to detecting the source type to handle the image in the best way.
There is a dynamic backlight for improved contrast, a high contrast filter, 3x HDMI 1.3 inputs, component, 2x scart and PC VGA input. TrustedReviews were lucky enough to get a look at the KRL-37V and said, what I noted was that black levels look slightly deeper, richer and definitely filled with more shadow detail than is commonly the case in the LCD world. Then I noticed that colours are better than usual, too, with sumptuously rich saturations going hand in hand with some startling tonal richness and subtlety. In fact, I’d go so far as to say that the 37V’s colours when watching HD are among the most expressive and accurate I’ve seen on any LCD TV to date. Summing up the image quality with “Is Pioneer’s first KURO LCD TV good? Yes it is. Does it produce better pictures than the Sharp TVs it shares its heritage with? Definitely. Does it produce better pictures than most other LCD TVs period? Yes.”