Philips have just announced the Philips Cinema 21:9 LCD HDTV, which is the world’s first cinema proportioned LCD HDTV. Offering the very best cinematic experience with an aspect ratio of 21:9, rather than the common widescreen aspect ratio of 16:9.
Exactly matching the same proportions and aspect ratio as a cinema screen, the Philips Cinema 21:9 HDTV perfectly displays movie content within the screen. Unlike regular widescreen HDTVs of 16:9, the Philips Cinema 21:9 Cinemascope does not show black bars at the top and bottom of the screen, nor stretch the image to fit.
The Cinema 21:9 screen features a large 56-inch screen, allowing movies in the 2.39:1 format completely fill the screen, just how the movie director intended. Three sided Ambilight Spectra is also included to make the action even more immersive. Regular 16:9 content from TV broadcast and more use highly advanced formatting technology to fit to the screen.
Des Power, Senior Vice President Marketing Philips Television, “Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking”.
The Philips Cinema 21:9 LCD HDTV should be available in Spring ’09, initially in Europe, for an estimated price of £3000.
Update: We now have a few more technical details about the Philips 21:9. It will feature a 56-inch 2,560 x 1,080 native resolution panel, 1ms response time, 200Hz Clear LCD technology, 80,000:1 dynamic contrast ratio, Spectra Ambilight, Net TV integration, built in WiFi, DLNA support, and 5x HDMI 1.3 inputs
Update: The 56-inch Cinema 21:9 has is called the Philips 56PFL9954H.