Philips have announced their brand new Aurea technology which will replace their very popular and successful Ambilight lighting technology which produces lighting effects around all the sides of the television to create a more immersive experience while reducing eye strain.
As Ambilight was such a huge success for Philips and very popular with the consumers we are very much looking forward to hearing (and seeing) more from Philips Aurea. Philips have not reviled too much about Aurea, and only say “Aurea brings light and color to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience Ambilight offers. Aurea marks a departure from the world of television as we know it today”.
Although we do know a little about the next-generation Ambilight, Aurea from the Philips 42PFL9900D (Review), from which seems the Aurea technology emits light through a very nice looking frame, rather than relying on the surrounding surfaces.
Philips will launch Aurea at the IFA on August 30th with a film called Seduction by Light, directed by Wong Kar Wai.