Hitachi launches HDTV campaign
Hitachi is spearheading its latest campaign to promote its new TV range with giant posters spread across London.
The company is using Ocean’s 9 x 9 metre backlit sites at Aldgate, The East Cross route and St Paul’s Church Hammersmith to promote the range, which is equipped for High Definition TV.
The campaign, which uses the tagline “Japan’s best kept secretâ€, will run for the next two weeks in a poster campaign that also includes 96 sheets, 48 sheets and digital escalator panels.
Banner Ad
Creative and media are being handled by the Banner Corporation, which is running its first campaign for Hitachi since winning the account earlier this year. The poster specialist is Kinetic.
The outdoor push is running alongside Hitachi’s pan-European corporate brand advertising campaign using the strapline “Hitachi’s technology and know-how improves your lifeâ€. The drive encompasses TV, press and online.
